Illuminating the Undetected.

New Product Planning

Delivering actionable and impactful results that pave the way for unparalleled commercial success

We believe strong strategic planning empowers clients to develop products that meaningfully impact patients. From early portfolio strategy and indication prioritization to post-launch positioning, we guide organizations of all sizes across all therapeutic areas—driven by a passion for innovation and answering the questions no one has before.

Project Types

We aid our clients throughout the entire development and post-launch process. Below are a few example project types that we have helped our clients successfully implement throughout the development process.

Pipeline Discovery & Development

R&D Prioritization

Portfolio Strategy

Indication Prioritization

Value Proposition Development

Target Product Profile Testing

Opportunity Assessment

Patient Journey Assessment

Brand Launch & Lifecycle Strategy

Patient Segmentation

Demand Study

Go-to-market Strategy

Launch Strategy and Planning

Messaging and Positioning Testing

Competitive Intelligence

Awareness Tracking and Usage Studies

FEATURED CASE STUDY

Global Depression Patient Journey

CHALLENGE

A leading developer of digital therapeutics aimed to understand key leverage points within the Major Depressive Disorder patient journey in the United States, Canada, Europe, and Japan

OUR APPROACH

  • Evaluate the treatment algorithm and competitive dynamics for both therapeutics and psychotherapy

  • Evaluate patient claims data to understand patient progression through the healthcare system, including site of care, physician specialty, and treatment type

  • Conduct detailed interviews with physicians, advanced practice providers, nurses and patients to understand nuances associated with the claims data, emotional drivers/barries, and explore potential leverage points

  • Synthesize recommendations for leadership to refine clinical development plans to better align with key leverage points across each geography

RESULTS

The client refined the technical components of the digital therapeutic and initiated positioning and messaging research to align with the key leverage points identified

Contact us to start the conversation about how we can address your strategic challenges and business goals.